We get UK service businesses found — top of Google, inside the answers ChatGPT hands out, and in front of the right postcode on Meta. No jargon, no vanity dashboards, no faffing about.

Most agencies stand about chewing on retainers. We pick a direction and go through the fence.
We don't do everything. We do the three levers that actually move revenue for a service business — and we do them until they work.
Your next customer isn't scrolling ten blue links — they're asking ChatGPT, Gemini and AI Overviews who to call. We make sure the answer is you: entity clean-up, citation building, structured data, review signal, the lot.


Not traffic. Not impressions. Booked jobs. Local packs, service pages that convert, technical fixes, and the boring link graft nobody posts about on LinkedIn.
Facebook and Instagram, run like a P&L. Creative made for thumbs, offers people actually want, and a lead flow that doesn't leak between the form and your phone.


We stopped selling what everyone else sells
Tom's an estate agent in a city stuffed with competitors — commission-only, nervy. He'd specialised in lettings, but couldn't win enough stock, and each deal ate his week for a thin fee.
So we looked at where his rivals were weakest and the margin was fattest: land and plot sales — the thing Tom could genuinely add value to. One campaign, aimed at a niche inside a niche.
I came in wanting more lettings. They talked me out of it in about ten minutes and pointed me at plots instead. Seven hundred quid later I'd closed five of the biggest deals I've done.
Tom Hebda · Estate agentRolling monthly, cancel with 30 days' notice. Ad spend is yours and goes straight to Meta — we never take a cut of it.
For a business that's basically invisible online and needs the plumbing fixed before it spends a penny on ads.
Everything in The Groundwork, plus paid demand switched on — the setup that got Tom five high-value deals off £700 of spend.
Bigger job, multiple locations, or something odd? Ring us and we'll price it honestly.
Free 30-minute audit. We'll show you where you're invisible, what it's costing you, and whether we're any use to you. If we're not, we'll say so.